What’s In A Name?


What’s in a name? Popular, it seems a good deal. Having previously proved helpful under her real name of Zoe, Muse’s fortunes took a convert for the miraculous when she appeared in the September 2010 Prada show. It had been a booking that in no small way transformed her career. On Sept 18th 1990 Created in New Mexico, the re-named Arizona has been heralded as the facial skin of a generation now. It is somewhat surprising, but Muse’s early career was something of the slow-burner. Signing with Next Models in 2008, her first credits included a beauty editorial with Allure and an appearance in the S/S issue of French Revue de Modes.

Arizona’s modeling plans continued pause in 2009 2009, when she uncovered she was pregnant. Taking a year-long break, Muse provided birth to boy Nikko and came back to modeling the following season. Her agency suggested a brand new start plus they chose a name change together, stopping Zoe for Arizona (chosen because Muse was residing in Tucson).

The name-switch got an extraordinary influence on Arizona’s career. She was created by it memorable with clients, but it wasn’t just the name that started to get her noticed. Her unusual look – short, softly-bobbed hair and heavy eyebrows – made her a standout in a sea of new faces, financing her look depth and character.

In September 2010, AZ got the breakthrough she needed finally. Chosen by Prada, she not only modeled in their runway show in the opening and closing spots, but did so as an exclusive. The result of the Prada reservation was immediate, catapulting Muse into the spotlight. Furthermore storming debut, Muse got to open up shows for Rochas and Kenzo, and walked for designers such as Marc Jacobs, Herve Leger, Narciso Rodriguez, and Proenza Schouler.

But it was the Prada show that got everyone speaking. An appearance at Prada has serious star-making potential. As an unfamiliar, getting to open up and close this prestigious show is unheard of. Prada’s success rate in selecting new model talent is exemplary – some of today’s best models, such as Sigrid Ali and Agren Stephens, got their break walking for Prada. Arizona’s comeback has been, by any standard, an enormous success. But if 2010 had marked her return to the style industry, four a few months into 2011, Arizona is demonstrating hard to disregard already.

  • Do I have a plan
  • Apply the pack evenly on your face
  • Soak in a tub of cool water
  • #3 Jade
  • Heavy metal poisoning (lead, mercury) leading to peripheral polyneuropathies
  • Vegetable soup
  • It is simple to Use
  • Leaves for skin soft, clear, and fresh

The year started with the news that Prada got chosen Muse to be the face of their ad-marketing campaign, along with Mariacarla Boscono, Tatiana Cotliar, and Kinga Rajzak. Bold, fun and sartorial breathing of fresh air, the Prada advertisement is the advertising campaign of the growing season. Miuccia’s quirky symphony of no-nonsense stripes and baroque swirls has recently ended up being the defining look of the Spring / Summer 2011: no rules, fun just.

The marketing campaign bookings kept arriving, with the announcement that AZ was to replace Daria Werbowy as the real face of YSL. Taking the campaigns for both fashion and beauty, Muse also filmed a campaign video directed by Inez van Lamsweerde and Vinoodh Matadin. Shot in Marrakech, the video is coolly hypnotic, and a terrific example of how campaigns could develop in the future. In print, Muse’s existence was also felt loud and clear.

Taking the January cover of Italian Vogue with Freja Beha, Dubbed ‘2011 Allure’, the vintage-inspired cover was in conjunction with a couture capture photographed by Steven Meisel. Within the runway, Muse made her couture debut at Paris, walking for Chanel, Elie Saab, and Valentino. The style world doesn’t have a tendency to be shy about proclaiming its needs and wants. Arizona’s addition in this most exclusive of worlds, sent a message that, Prada impact or not, 2011 was going to belong to Muse.

February noticed Muse come in a huge amount of excellent editorial work, switching from classics done the Vogue Italia way in ‘So Pure, So Modern’ to angular, uncomfortable joy for Chinese Vogue in ‘Spring Blues’. Also appearing for British and American Vogue, it was the second option at that finally cemented Muse’s reputation as fashion’s next big thing.