What Can Small Business Owners STUDY FROM The Lean Startup Concept?


The Lean Startup methodology is not a new idea in the startup world, but it just might be for a few small businesses. The idea was first introduced by Eric Ries in his book The Lean Startup, and now these procedures are taught in entrepreneurship courses at universities and startup mentorship programs nationwide.

So what’s the Lean Startup all about? According to the Harvard Business Review, at its primary, Lean Startup technique favors experimentation over intricate planning. It prices customer feedback over intuition. And it focuses on iterative design (changing and refining a design as time passes) rather than traditional “big design up front” development. The goal of applying Lean Startup methodology to your business is to remove waste and find out whether your idea will continue to work in the real world with customers before spending all of your money on it.

At ezClocker, they’ve benefited from applying Slim Startup ideas greatly, like concentrating on a small set of features and creating a product that people will use to run their businesses every day. But just how do Lean Startup methods connect with non-tech small business owners? How would these basic ideas be used in consulting, fitness, or retail businesses?

In any business there are risks involved when you present a new concept to market, so to help mitigate these risks, you need to first test your idea. Most importantly, you need to prove that it’s valid and that individuals will in actuality take money out of their wallets to pay you for this.

The reason for creating an MVP is to check if an idea will continue to work before building a finished product, writing a 30-web page business plan, or opening a store. The goal is to learn the answers to these basic questions: Will people use it? Do it is necessary by them? And most importantly, will they buy it?

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Because as everybody knows, people vote using their wallets. For instance, if you wanted to open up a bakery, you may create test cakes and sell them at a local fair or farmer’s market to figure out which product markets the best and test out your pricing. Or if you’re thinking of writing a written reserve, you may write one chapter of the publication first to find out if anyone subscribes to be notified when another chapter is released. I once met a lady who possessed a service-based business, and she was focusing on a training video to promote it. I noticed that probably wasn’t the first time she’d been asked this question.

She needed the video to be perfect and she desired it to look professional before she released it. What she didn’t realize was that the time she spent attempting to master the video might have been spent getting feedback from clients and learning how to improve it. One of the major steps of the Lean Startup method is to run experiments. This is applied in marketing or in working your daily business.

The first step is to create an assumption, and run a few low-cost tests to validate it then. By measuring the results, you’ll know if you should run another experiment or if the product or service is sufficient. Say you want to perform a marketing campaign for your janitorial company. Of putting all of your money into one big marketing campaign Instead, run several smaller campaigns for a specific time period instead. Measure the total results of these experimental marketing promotions and tweak them as necessary.

The same process would apply if you were a business coach who wished to develop an instructional course. Before spending months developing the course, think about experimenting. Maybe you could use a web page to gather email addresses. Give a basic description of the course, and then add something similar to, “Be among the first to take benefit of this opportunity! Sign up to be notified as as the course is available soon!