4 Old-School Marketing Tactics Making A Comeback In 2019

Finance

Online marketing claims a ultimate goal of customer acquisition where you can turn a switch watching leads waltz through the entranceway. But that fairytale notion is now exceedingly uncommon and infinitely more challenging to achieve. A lot more than 60% of marketers say their Facebook Ads isn’t working. So the try organic publishing.

Social media traffic in general? It’s half of what it was only a few years back! What about pay-per-click (PPC)? …if you can reach potential clients through the sound of the 121 emails they get daily (excluding promotional ones). With 55% of marketers stating that growing their web site traffic is their number 1 concern, it’s becoming more competitive than ever before. More specifically, 61% mentioned SEO and building their organic presence as their top task.

Every single modern advertising method is going through the same cycle of conception, screening, success, and unavoidable saturation. Meanwhile, we’ve completely ignored dozens of old-school marketing techniques, getting swept up in the inbound sound. We’ve remained them in the dirt where “they belong.” But they’re making a resurgence. Listed below are four old-school techniques that are making a comeback in this currently saturated landscape. Did you know that the average American employee gets over 120 email messages every single day?

That’s just for work. That’s excluding the 49.7% of email messages that individuals get, which is submitted under their spam or promotional folders. Each day beyond just work People are getting a huge selection of them. Based on the Washington Post, the average individual spends 4.1 hours every single day on their email account. That adds up to more than 20 hours weekly. Utilizing their online calculator, you can plug in simple quantities and get quotes of how many hours you will write work email messages for in your complete lifetime.

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It’s safe to state the info is surprising. Even 79% of individuals say that they check their work email on vacations. I know I’m guilty. It’s hard never to. So, how come all this matter for old-school marketing strategies? Since it demonstrates the real point that email is more saturated than ever before. And it shows an obvious distinction between work emails and promotional emails. So all of your outreach emails to land leads, potential clients, and sales are receiving observed hardly. People aren’t checking them. Breaking through the noise is becoming harder and harder. Sure, if it could be done by you, it can pay off big time.

But with the existing amount of saturation, it’s time to think of various ways to get attention. And with direct mail, you can do exactly that. I know what you’re thinking, is this a tale? Absolutely not. In fact, the statistics proving it’s well worth will surprise you. Wait, Neil, You were thinking by me were heading to tell us good information?

While the decline in direct mail usage may appear like a negative, it’s the exact opposite. We’re looking to avoid saturation. Actually, the fewer people sending immediate mail, the better. It means less competition for you. Based on the DMA, direct mail still is growing. And of those who receive catalogs, 42% read them. That’s a high open rate in comparison to emails.

Well, think about direct email response rates? To add to its efficiency, 70% of individuals think that immediate mail is more individualized than online relationships. So, what about the return on investment? You can wager that if you put effort and work into direct email that you’d be viewing double that ROI, too.

Overall, the average response rate is 10-30x higher than digital attempts. Don’t believe what folks tell you about direct mail. Far from dead It’s. While it might be outdated compared to online methods, the data proves it’s worth. In a recent research study, Intronis, a cloud back-up and data safety company, implemented direct mail efforts to reach big clients. Because Aaron Dun, the principle Marketing Officer of the company was fighting saturation. He couldn’t reach the prospects he needed through typical marketing channels.